Many businesses will have a website, but not every business will know how to make the best use of their website. While to some a website is nothing more than an online presence, to others it’s a vital marketing tool that a business can’t do without.
The online presence of a business can be its most vital tool as to whether the business is a success or not, and if it’s not able to contend with the requirements of today’s user, it will often fail to achieve any healthy traffic.
Fortunately, there are a series of steps that can be taken to ensure that our website remains a valuable asset when it comes to marketing our business, thus earning us a better return on our investment.
Checking for Errors
As your website grows, it is inevitable that some pages may display an error when some visitors land on a certain page. This could be due to several reasons, but it’s something that needs to be remedied if you’re looking to climb the ranks in Google.
Google Search Console is a simple but effective tool for obtaining information about errors on your website. You will be able to check errors in relation to your site pages, as well as your URLs, and you can even set up notifications to be alerted should any issues arise, allowing you to rectify them promptly, and what’s more, it is free of charge to use.
Another important tool is SEM Rush, which has raised to dominance with business owners and SEO specialists globally. Using the platform can be something of a learning curve, but if you’re willing to invest the time, you can reap many rewards from SEM Rush, with a site audit being one feature among many.
It’s worth noting that SEM Rush does come at a cost, but there is a free trial available to new users, so they can check out the platform without worrying about cost.
Are Backlinks Relevant?
There is a common misconception that the more backlinks a website has, the better. While in some contexts this can be true, it’s important that business owners are able to ascertain that the backlinks they are receiving are of value.
An example of this can be a website that has thousands of links to low-quality sites. The number of backlinks may suggest that your site is in good stead, when unfortunately, the opposite can be true.
Backlinks are a vital part of SEO, but they need to be earned in the right way. If a professional in your niche is sharing your work on the website which covers similar territory, then it’s all good.
However, if you’re paying a fee for someone to create backlinks in a short amount of time, you may find that this only hinders your site moving forward.
Getting rid of bad backlinks can be a time-consuming endeavor, but it is something that need to be done if you want your website to flourish. While many bad backlinks can be removed by asking the site owner, those who find no success in this method could also make use of the Google Disavow Tool.
The previously-mentioned SEM Rush can also be of great use when trying to locate backlinks of little value.
Is Your Content Valuable?
New Google algorithm updates dictate that content should be relevant and easy-to-read, so if you have any content that could be a little difficult to make sense of, this could cause your website to take a nose dive when it comes to rankings.
The content will vary on the type of website you have, but you should be looking to make use of keywords, while ensuring that they’re not overused. The content itself should also contain good grammar and make sense to those who read it.
It’s also important to ensure that the content you are using is not replicated anywhere else online, as this could also mean that your website goes unnoticed online.
Ensuring Your Website is Fast Enough
It may surprise you to learn that the speed of your website can be a deciding factor of how your website is ranked. This is because that if many people are not met with the information they expect in a given amount of time, they will often leave the site and visit a competitor.
The sweet spot for a website to load is around three seconds. If you’re finding that your website or certain pages are taking longer to load, then it could be worth looking at certain elements in relation to your website.
For example, you may be suffering slowdown because of the image size. These can be compressed to ensure that your web pages load much quicker.
It’s also worth pointing out that some slowdown issues could be due to your hosting provider. If your site suddenly becomes popular, then heavy traffic could be causing an issue.
What If I’m Not Able to Correct It?
While many people can deal with certain elements of their website, and even carry out some changes, there will be times where the whole process becomes too time-consuming or confusing, so where does this leave us in relation to our website. Fortunately, you can outsource the work to a seasoned professional who will not only ensure that current strategies are being carried out in the right way, but you will also be in touch with a professional who can instill other elements that may not be common knowledge online.
Another reason why engaging with a specialist can prove to be beneficial is that you online strategy can adjust to the everchanging online domain, which in turn will ensure that you’re only climbing the ranks and not falling by the wayside.