Erik Tobias Gillberg
1111 SW 1st Ave, apt 2916, Miami, FL, 33130
Driven and experienced Senior Digital Marketing Expert. I am passionate about digital marketing since success can be measured immediately and lets me fine-tune any campaign while it’s running.
Marketing decisions and budget can be based on data and user behavior that often has a better impact than just a big budget rather than traditional marketing such as TV, Press or Radio. A small company can grow and reach
A small company can introduce a new product or service through smart Digital Marketing such as SEO, Social, Influencer or Content marketing at a much lower cost than through traditional media. I am looking for an established or large cooperation to help them lead and implement best practice digital marketing and to work with SEO, SEM, Email and Social marketing together with already existing internal marketing teams and resources.
I have experience from both startup companies with disruptive business models to large enterprises where success KPIs differ. Digital strategy aligned with best practice SEO, Social channels, Custom landing pages from Instapage and a Voice and a thought leader in their industry through a blog.
MSc in Computer Science in UI/UX.
My knowledge in digital marketing is broad and I have extensive and proven successful track record.
My strongest skills are Digital Strategy, SEO, Content marketing, Website analytics, and Customer Journey, Market Research and Business intelligence and in detail reporting on digital marketing. I have through my education and practice developed the skills necessary to create digital marketing plans and to budget for digital marketing including SEO, Content ideation and trend spotting. I like to optimize the digital customer journey and through A/B tests conduct and to work with Customer Conversion Optimization User Experience insights.
I started my Career in Digital Marketing full time as a junior SEO technician at a great Search Marketing Agency 2006 where I thanks to great and knowledgeable people and curiosity learned much of the basics in Digital Marketing and SEO. I advanced to become a Senior SEO Technician in 2007 and an expert on SEO, SEM and reputation management.
I’ve held different roles and I am currently working as the Senior SEO Manager at Sitel with Outsourcing and solutions in Customer support, CX management and SEO for job recruitment globally. I work closely with the Social and content teams.
Through my experience, I can bring a strategic edge to your company with my knowledge, experience, and creativity. I am analytical, goal-oriented, efficient and creative.
- A client in the furniture industry was spending $1,000,000 per year on Google Adwords. Through SEM optimization and SEO + Content strategy I was able to help them decrease their Adwords investments to $250,000 with the same amount of money through a Content and SEO campaign over 1,5 year, My team and I were able to save the client 75% annually at a billing rate of less than $100,000 for the campaign.
- I led the launch and website creation, Content strategy, SEO strategy, and SEM/Facebook paid efforts and retargeting for the launch of a new digital Action camera from a well known Action Camera manufacturer.
- In a project with a luxury cruise line my team and I helped them migrate their website from a Sitecore CMS to AEM (Adobe Experience Manager) were able to not just keep the Organic search traffic. We also improved the overall SEO traffic to 10% of the organic Search traffic from having 97% of the traffic from Branded key terms in a year.
My role as Senior Global Manager of SEO consisted of 2 main pillars.
- To help and assist Country and Regional marketing managers in best SEO practices.
- To set recommendations for SEO for all locations
- To educate and drive initiatives for content and to train teams internally in Search and Digital Marketing.
- B2B and identifying potential
- Local SEO and Google Jobs
- Content ideation for Blog
- SEO/Social collaborations
Spirit Airlines (Spirit.com) | Sr Analyst Content & SEO | March 2018 – August 2018
Spirit Airlines, Inc. is an American ultra-low-cost carrier headquartered in Miramar, Florida. Spirit airlines are the eighth largest commercial airline in North America.
In my position as a Senior Analyst for Content & SEO, I worked out a short-term SEO strategy and cross-department with Stakeholders from Management, PR, Communications, Influencers and Spirit Airline’s Social Media department.
My job included work with several departments integrating Social Media, PR, Web Development and UI/UX to drive traffic and revenue through organic channels. I work with vendors for SEM/PPC and I worked closely with initiatives to support new flight routes and help with Reputation management through paid media such as AdWords and SEO.
Modop.com | SEO Director | June 2017 – March 2018
Modus Operandi is a full-service digital agency with 300 employees and offices in New York, Portland, L.A and Miami. Modop is delivering Campaigns, Graphical designs, Video, Digital Marketing, Social Media Marketing and Web development catering to enterprise level clients.
My role as SEO Director was to manage the SEO department (in-house 4 Junior SEO’s, Content Creators and Link Outreach Specialists). I also collaborated closely with Modop’s development and web design team since Modop often served as a full-service agency for their clients.
The main clients that I lead were two Key accounts: Celebrity Cruise Lines and VisitFlorida.com.
During my time at Modop I learned Adobe AEM and I have several successful campaigns where I delivered a positive ROI to clients
I oversaw and trained a team of 3 junior SEOs and handled content and link outreach with freelance staff.
Eyeballdigital.com | Senior SEO Technician | August 2013 – Feb 2016
Eyeball is an advertising agency founded in NYC that was doing traditional Marketing. Animation, Graphics for HBO, Game of Thrones, Amazon. I was the first employee at the newly started digital department Eyeball Digital in Miami
My job consisted of implementation of SEO techniques, Insights for Business development and Reporting for SEO.
Forextraders.com | Head of Digital Marketing| Sept June 2010 – July 2013
I ran the SEO operations for lead generating forex platform ForexTraders.com.
Forextraders.com is a company 20 employees in Palm Coast, FL specializing in Currency exchange.
I managed and trained a team of Link outreach specialists.
I worked on SEO strategies, content ideation and managed a team of 10 junior SEO link builders.
POKERLISTINGS.COM | SEO Manager | Head of SEO | August 2007 – May 2010
I was the Head of SEO for Swedish Company Web Guide Partner (the largest Online Gambling platform at the time. I lead the Curacao Office and was the main SEO for BINGO.COM, RAKEBRAIN.COM. My job was to set strategy and lead Social Media, SEO and Display media
Guava.se | Senior SEO analyst | Technical sales support | Sept 2007 – August 2009
Guava was an SEO Agency with a wide variety of clients
I worked as a Search Marketing Technician and I started off setting up a satellite office for Guava in Stockholm, the capital of Sweden I served as account manager and my job consisted in meetings and On-Site training in SEO, Social Media, and Content marketing. I worked with Key clients such as Toyota Sweden, Cap Gemini, and PWC (PriceWaterHouseCoopers).
SEO Logic Agency (SEO.se) | Junior SEO Specialist | Feb 2006 – July 2007
Worked with On-I got my first client-facing SEO. I had done SEO on my own for about a year but this was my learning ground. I worked and learned from the Sweden #1 SEO expert at the time.
I learned all the foundations of SEO Onsite, from Keyword Density to Load speed
I started out working with smaller clients delivering the full scope of work for OnPage SEO
MSc in Computer Science, UI/UX Chalmers Tekniska Högskola, 2006
Bachelor’s Degree in Computer Science, University of Gothenburg, 2004 including one year at the Universidad Politecnico of Valencia 2002-2003.
Driven and experienced Digital Marketing/ SEO Director with 11+ years of SEO/Digital marketing experience, both from agencies and in-house roles.
I have a unique experience set, from Head of Search for major Forex Trading sites to the Online Gambling industry. Affiliate marketing and Business development.
I hold a Bachelor’s degree in Computer Science from the University of Gothenburg and a Master’s degree in Computer Science from Chalmers IT-University of Gothenburg Sweden.
I have comprehensive experience with Digital Strategy and leading Search Marketing teams
I can bring your company a strategic edge, comprehensive knowledge and creativity.
As a person, I am analytical, goal-oriented, efficient.
I am a unique combination of both formal education (Master’s Degree in Computer Science) and more than a decade of international experience in digital marketing, SEO and affiliate marketing.
I have an excellent work ethic, take ownership and initiative and I speak fluent English, strong conversational Spanish and German.
- Search: SEO & SEM, Video SEO.
- Technical background with a Master’s degree in Computer Scientist and work as a developer so I do speak most web-based and C/ Java based programming languages.
- English, Spanish and Swedish fluent. German at a conversational level
- Content management and optimization
- SEO Analysis, SEO Pitch decks, and presentations,
- Setting SEO KPIs
- SEO team management
- Website Architecture and Taxonomy optimization
- Analytics: Google Adobe AEM and Google Webmaster Tools
- Programming: HTML, PHP, Java, CSS, Knowledge, and experience in most SEO metrics Software worth mentioning,
- Affiliate marketing (both client/vendor) side
SEO Director / SEO Strategist
SEO Discovery / Audit
Web SEO Architecture Recommendations
Enterprise Tech / Website Health Audits
Recommendations for Keyword expansion / Business Development
Link development Strategies
Work with high profile clients such as CelebrityCruises.com, VisitFlorida, Polaroid.com with SEO strategy
SEO Implementation/Guiding dev team on SEO implementations.
SEM strategy and implementation
Facebook / Paid media Management
Developed SEO strategies for sites in the FOREX trading segments
Managed a team of in house Junior SEOs
Managed 2 offshore team of SEOs
Curacao, Netherlands Antilles
Developed SEO strategies for RakeBrain.com, Bingo.org.
SEO Director for Online Casino websites.
Managed a team of in house Junior SEOs
Managed 2 offshore team of SEOs
I worked full time in the Stockholm HQ at Web Guide partner a shorter period of time to prepare for a role accepted with Pokerlistings on Curacao , Netherlands Antilles.
Managed gambling sites within the Casino segment.
Developed SEO strategies for the world’s largest Online Gambling portals.
Overall responsibility for a Link building team of 30 both offshore and onshore.
Business Strategy RakeBrain.com , Bingo.org , CasinoTop10.om
Senior SEO analyst / Tehnical sales support
SEO Logic Agency (SEO.se)
Feb 2006 – July 2007
Worked with Onpage SEO
Helped clients with Keyword Research
Helped clients with PPC campaigns
University of Gothenburg
Bachelor’s Degree: Computer Science
Trivia: Crossfitter, Road bike Enthusiast. Have backpacked through South America starting with a one-way ticket to Argentina. In Brickell, Miami since 2011